The Value and Significance of Entrepreneur Image Construction

Abstract

As an art form, film has been subtly influencing peoples lives. Under the guidance of film creators, the public has gained a deeper
understanding of political thought, cultural forms, and social outlook. Film has a strong reference and significance for the development direction of contemporary culture and the construction of advanced culture. Like other films, entrepreneurship films also shoulder the responsibility
of spreading the mainstream ideology of the country. The image of entrepreneurs in the film carries the spirit of the times and is an important
force in promoting the continuous development and progress of society. In the context of Chinas economic take-off, it is of great significance
to shape the image of film entrepreneurs who can convey mainstream values and positive energy in society at the national, social and artistic
levels. This article analyzes the significance and value of entrepreneurial image creation in entrepreneurial theme films from the perspectives
of cultural value and aesthetic value.