Deconstruction and Construction of Hosts Live Bandwagon Image in Semiotic Perspective
Abstract
the announcer hosts are facing great challenges at the same time. With the gradual rise of live bandwagon, many traditional media presenters
have changed their previously constructed symbolic image to a new media image into the new media. This paper analyses the image of hosts
live streaming from traditional media to the era of integrated media through the relevant theories of semiotics, and explores its future development direction and strategy.
Keywords
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DOI: http://dx.doi.org/10.70711/rcha.v2i10.5963
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