Research on the Intercultural Communication of Chinese Short Videos Based on Edward Halls Triad of Culture

Abstract

In recent years, China has made significant efforts to promote its culture through online short videos, which have become a powerful tool for intercultural communication. This study explores how short videos facilitate the intercultural communication of Chinese culture,
drawing on Edward Halls three levels of culture. By scraping comments from the most popular video on the Jingxuan YouTube channel,
the research conducts word frequency and sentiment analysis, and is followed by discourse analysis. The findings show that overseas netizens
identify with Chinese culture through formal, informal, and technical elements. It also suggests that vloggers should focus on these aspects to
produce high-quality content and enhance intercultural communication.