A Comparative Study of AI Translated Texts in Japanese in Cross-border E-commerce Companies -- Taking Temu, AliExpress, Shein and Amazon as Examples
Abstract
With the booming development of cross-border e-commerce, the trade between China and Japan is getting closer. This paper selects
four representative cross-border e-commerce platforms, Temu, AliExpress, Shein and Amazon, and conducts an in-depth comparison of the
Japanese AI translated texts in them, aiming at exploring the impact of translation strategies, methods and Chinese-Japanese cultural differences on the translation effect. It is found that each platform is unique in terms of translation quality, strategy and cultural adaptability, which
provides a valuable reference for the improvement of translation quality in Sino-Japanese cross-border e-commerce.
four representative cross-border e-commerce platforms, Temu, AliExpress, Shein and Amazon, and conducts an in-depth comparison of the
Japanese AI translated texts in them, aiming at exploring the impact of translation strategies, methods and Chinese-Japanese cultural differences on the translation effect. It is found that each platform is unique in terms of translation quality, strategy and cultural adaptability, which
provides a valuable reference for the improvement of translation quality in Sino-Japanese cross-border e-commerce.
Keywords
Cross-border e-commerce; Chinese-Japanese AI translation; Translation strategy; Cultural differences
Full Text:
PDFReferences
[1] Liu Yang, Comparative Study on Multilingual Information Retrieval and Translation Techniques for Cross-border E-commerce Platforms [J]. Information Management and Information System, 2024(2) 34-47 pp.
[2] Chen, M., Research on optimizing translation quality of cross-border e-commerce based on AI technology[J]. Artificial Intelligence and
Application, 2023(4) 67-78 pp.
DOI: http://dx.doi.org/10.70711/rcha.v2i11.6005
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