AI - Driven Transformations in Cultural Communication: 
A Sociological Analysis Based on Field Theory

Adila Latina

doi:10.70711/rcha.v3i1.6533

AI - Driven Transformations in Cultural Communication: A Sociological Analysis Based on Field Theory

Adila Latina

Abstract

Artificial intelligence (AI) technology is reshaping the underlying power structure of cultural communication. This paper reconstructs the analytical framework of technical sociology using Bourdieus field theory to reveal the triple mechanisms by which AI reconstructs
the cultural production field through algorithmic capital: the disembodiment of symbolic production, the algorithmic redistribution of cultural
capital, and the technical disciplining of habitus formation. Based on a comparative analysis of 12 digital cultural projects globally, the study
finds that AI technology drives the cultural system into a superplastic transformation stage with an elasticity coefficient of 0.73. The cognitive disembedding phenomenon it triggers leads to an entropy - increase crisis in social - cultural memory. This paper proposes the conceptual
system of technical habitus to provide a new theoretical tool for cultural governance in the digital age.

Keywords

Algorithmic Capital; Cultural Field; Cognitive Disembedding

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References

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DOI: http://dx.doi.org/10.70711/rcha.v3i1.6533

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