Shihao Chen

doi:10.70711/rcha.v3i1.6547

Research on the Linkage Mode of Chinese Cultural Communication of Heavyweight Influencers Short Videos

Shihao Chen

Abstract

Telling Chinese stories well and spreading Chinese culture is a hot topic in todays Chinese society. This paper reviews the policies and measures, corporate planning and actions, and personal content of heavyweight Internet celebrities related to the dissemination of
influencers short videos. It has constructed a linkage mechanism model for the dissemination of Chinese culture in heavyweight influencers short videos.

Keywords

Internet celebrity; Short videos; Chinese Culture; Cross-cultural communication

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References

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DOI: http://dx.doi.org/10.70711/rcha.v3i1.6547

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