BioCouture: A Literature Review on Factors Affecting the Development of the Sustainable Fashion Industry and Its Prospects
Abstract
BioCouturean innovative approach that integrates biotechnology and fashion. The study categorizes the key influencing factors into three
dimensions: consumer awareness and behavior, brand strategies, and the social environment. While consumer interest in sustainable fashion
is increasing, challenges such as limited awareness, high production costs, and scalability issues persist. The review also highlights innovative
brand strategies, including sustainable business models, cross-industry collaborations, and biomaterial research. Additionally, the study examines the role of the social environment in promoting sustainable fashion, emphasizing regulatory frameworks and industry trends. Despite significant progress, gaps in literature remain regarding consumer acceptance and the commercial viability of BioCouture. This review concludes
that while BioCouture presents promising opportunities for the future of sustainable fashion, further research and industry collaboration are
essential for its mainstream adoption.
Keywords
Full Text:
PDFReferences
[1] Akpa, A.M., 2017. Fungal Inspired Textile Design (FITeD) for SustainablyCyclableBiomimicry: A Case Study of Synthetic Fiber Reuse and Application. Journal of Textile Design Research and Practice, 5(1), pp.50-72.
[2] Blanchet, V., 2017. We make markets: The role of the Ethical Fashion Show in categorising the ethical fashion. Recherche et Applications en Marketing (English Edition), 32(2), pp.26-45.
[3] Camere, S. and Karana, E., 2018. Fabricating materials from living organisms: An emerging design practice. Journal of Cleaner Production, 186, pp.570-584.
[4] Carey, L. and Cervellon, M.C., 2014. Ethical fashion dimensions: pictorial and auditory depictions through three cultural perspectives.
Journal of Fashion Marketing and Management.
[5] Cervellon, M.C., Hjerth, H., Ricard, S. and Carey, L., 2010. Green in fashion? An exploratory study of national differences in consumers
concern for eco-fashion.
[6] Chapman, J., 2012. Emotionally durable design: objects, experiences and empathy. Routledge.
[7] Clark, H., 2008. SLOW+ FASHIONan Oxymoronor a Promise for the Future?. Fashion theory, 12(4), pp.427-446.
[8] da Silva, C.J.G., de Medeiros, A.D.L.M., de Amorim, J.D.P., do Nascimento, H.A., Converti, A., Costa, A.F.S. and Sarubbo, L.A., 2021.
Bacterial cellulose biotextiles for the future of sustainable fashion: a review. Environmental Chemistry Letters, pp.1-14.
[9] Fletcher, K., 2013. Sustainable fashion and textiles: design journeys. Routledge.
[10] Grimes, C., Grimes, C., Hasan, T., Machin, J., Lam, T. and Kim, Y., 2021. Maisie Williams Designs Sustainable Handbags for Coperni.
[online] HYPEBAE. Available at: [Accessed 10 January 2022].
[11] Hahn, J., 2021. Herms creates mycelium version of its classic leather Victoria bag. [online] Dezeen. Available at:
com/2021/03/18/hermes-mycelium-leather-victoria-bag-mycoworks/> [Accessed 10 January 2022].
[12] Henninger, C.E., Alevizou, P.J. and Oates, C.J., 2016. What is sustainable fashion?. Journal of Fashion Marketing and Management: An
International Journal.
[13] Homegrown.co.in. 2020. Malai A Sustainable Fashion Label Using Coconut Waste To Make Vegan Leather. [online] Available at:
[Accessed 10
January 2022].
[14] Hwang, C., Lee, Y., Diddi, S. and Karpova, E., 2016. Dont buy this jacket: Consumer reaction toward anti-consumption apparel advertisement. Journal of Fashion Marketing and Management: An International Journal.
[15] Jung, S. and Jin, B., 2014. A theoretical investigation of slow fashion: sustainable future of the apparel industry. International journal of
consumer studies, 38(5), pp.510-519.
[16] Khandual, A. and Pradhan, S., 2019. Fashion brands and consumers approach towards sustainable fashion. In Fast fashion, fashion
brands and sustainable consumption (pp. 37-54). Springer, Singapore.
[17] Kim, H., Lee, E.J. and Hur, W.M., 2012. The normative social influence on eco-friendly consumer behavior: The moderating effect of
environmental marketing claims. Clothing and Textiles Research Journal, 30(1), pp.4-18.
[18] Kozlowski, A., Searcy, C. and Bardecki, M., 2016. Innovation for a sustainable fashion industry: a design focused approach toward the
development of new business models. In Green Fashion (pp. 151-169). Springer, Singapore.
[19] Laszlo, C., 2003. The sustainable company: How to create lasting value through social and environmental performance (No. 658.408
L345s). Island Press.
[20] Lim, S.J. and Phillips, J., 2008. Embedding CSR values: The global footwear industrys evolving governance structure. Journal of Business Ethics, 81(1), pp.143-156.
[21] Lundblad, L. and Davies, I.A., 2016. The values and motivations behind sustainable fashion consumption. Journal of Consumer Behaviour, 15(2), pp.149-162.
[22] Mahajan, S., 2012. Sustainability of green fashion. In International conference: Textiles and fashion (pp. 1-11).
[23] Meadows, D.H., 2008. Thinking in systems: A primer. chelsea green publishing.
[24] Mothersbaugh, D.L., Hawkins, D.I., Kleiser, S.B., Mothersbaugh, L.L. and Watson, C.F., 2020. Consumer behavior: Building marketing
strategy. McGraw-Hill Education.
[25] Mukendi, A., Davies, I., Glozer, S. and McDonagh, P., 2020. Sustainable fashion: current and future research directions. European journal of marketing.
[26] Niinimki, K., 2010. Ecoclothing, consumer identity and ideology. Sustainable development, 18(3), pp.150-162.
[27] Ozdamar Ertekin, Z. and Atik, D., 2015. Sustainable markets: Motivating factors, barriers, and remedies for mobilization of slow fashion. Journal of Macromarketing, 35(1), pp.53-69.
[28] Rathinamoorthy, R., 2019. Consumers awareness on sustainable fashion. In Sustainable fashion: Consumer awareness and education
(pp. 1-36). Springer, Singapore.
[29] Ro, C., 2020. Can fashion ever be sustainable?. [online] Bbc.com. Available at: [Accessed 10 January 2022].
[30] Seymour, S., 2019. Scientific Couture. In Functional Aesthetics (pp. 82-105). Ambra Verlag.
[31] Stubbs, W. and Cocklin, C., 2008. Conceptualizing a sustainability business model. Organization & environment, 21(2), pp.103-127.
[32] Tseng, Y.S. and Ho, M.C., 2012. Creating sustainable emotional value through personalized design. In Design for Innovative Value Towards a Sustainable Society (pp. 257-260). Springer, Dordrecht.
DOI: http://dx.doi.org/10.70711/rcha.v3i1.6556
Refbacks
- There are currently no refbacks.
