Research on the Shaping of the Brand Image of Wine Tourism Destinations in Shandong Province
Abstract
As an emerging industry deeply integrating culture and tourism, wine tourism plays an important role in expanding rural revitalization pathways and enhancing regional economic benefits. With its unique natural terroir and rich wine culture, the Penglai wine region in
Shandong Province is gradually becoming the core area for the development of wine tourism in China. However, building and enhancing the
brand image of the Penglai wine region as a tourist destination requires in-depth research, integrating industry characteristics, resource endowments, and visitor demands.
Shandong Province is gradually becoming the core area for the development of wine tourism in China. However, building and enhancing the
brand image of the Penglai wine region as a tourist destination requires in-depth research, integrating industry characteristics, resource endowments, and visitor demands.
Keywords
Wine Tourism; Destination Brand Image; Penglai Wine Region; Industry Integration; Shandong Province
Full Text:
PDFReferences
[1] Xu, Chunxiao, and Mo, Liping. Research on the Driving Factors Model of Tourism Destination Brand Equity: A Case Study of Fenghuang Ancient Town[J]. Tourism Journal, 2014, 29 ( 7): 77-87.
[2] Lu, Peng. Research on Tourism Destination Brand Image Based on Tourist Perception: A Case Study of Wuhan City, Hubei Province[J].
Social Scientist, 2015( 5): 94-98.
[3] Liu, Tao. Research on the Path of Cluster Development of Wine Tourism: A Case Study of Yantai City, Shandong Province [J]. Journal
of Beijing International Studies University, 2011, 33 (01): 41-47.
DOI: http://dx.doi.org/10.70711/rcha.v3i2.6743
Refbacks
- There are currently no refbacks.
