Rui Li

doi:10.70711/rcha.v3i3.7027

Techno-Cultural Synergy in Global Festivity Transmission: YouTubes Role in Sustaining Chinese Traditional Festivals

Rui Li

Abstract

This study takes YouTube as its research subject to explore how technological empowerment can promote the international dissemination of Chinese traditional festivals and analyzes the role of cultural resilience in this process. Through literature review, case analysis, and
empirical research, it reveals the unique advantages of short videos in content production, dissemination mechanisms, and the transformation
of cultural symbols. It also analyzes challenges such as cultural discount and narrative strategies, aiming to provide theoretical support and
practical insights for enhancing the international dissemination effectiveness of Chinese culture.

Keywords

YouTube; Traditional Festivals; Technological Empowerment; Cultural Resilience

Full Text:

PDF

Included Database

References

[1] Shadi Shajari, and Nitin Agarwal. "Developing a network-centric approach for anomalous behavior detection on youtube." Social Network Analysis and Mining 15.1(2025):3-3.

[2] Gao Yichen. "Analysis of the Influence of Chinese Cultural Communication from a Cross-Cultural Perspective: A Case Study of Comments on Dianxi Xiaoges YouTube Videos".Ed.2024.

[3] Weiai Wayne Xu, Ji-young Park, and Han Woo Park. "Longitudinal dynamics of the cultural diffusion of Kpop on YouTube." Quality &

Quantity 51.4(2017):1859-1875.

[4] Huang, R., & Nardi, B. (2019). Cultural sustainability in the digital era: YouTube as a repository for intangible heritage of the MidAutumn Festival. Journal of Cultural Heritage, 36, 102111.

[5] Norhayatun Syamilah Osman, et al. "Identifying the Impacts of Social Movement Mobilization on YouTube: Social Network Analysis."

Information 16.1(2025):55-55.

DOI: http://dx.doi.org/10.70711/rcha.v3i3.7027

Refbacks

There are currently no refbacks.