Analysis of Creative Thinking of Visual Communication Design in Digital New Media Era

Abstract

With the rapid development of digital new media, visual communication design has also ushered in unprecedented changes. From
the traditional print media to todays digital screen, from a single visual experience to multi-dimensional interactive experience, the boundaries of visual communication design are constantly expanding. In this context, innovative ideas have become the key force to promote the
development of visual communication design. Based on this, this paper deeply discusses the innovative ideas of visual communication design
in the digital new media era, including visual design, intelligent design and critical design, in order to provide useful reference and enlightenment for relevant personnel.