Chinese Hip-Hop Music and Z Generation Fan Groups on Social Media
Abstract
combined with indigenous language and culture. With the development of the Internet and streaming music platforms, Chinese hip-hop music
has gradually integrated with mainstream pop culture and become popular among young people. This essay focuses on Chinese hip-hop fans
in Z generation and mainly analyses the user behaviors and social interactions of this fan group on Weibo. The purpose of this research is to
explore the relationship between social media, Chinese hip-hop culture, and its fan base. Through conducting an in-depth interview with a
Chinese hip-hop fan who uses Weibo frequently and combining it with the Actor-Network Theory, this paper investigates how does the Gen Z
hip-hop fans disseminate Chinese hip-hop culture, construct community and identity, as well as promote the exchange and communication of
Chinese hip-hop music in the worldwide through social media from the perspective of sociology and culture.
Keywords
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DOI: http://dx.doi.org/10.70711/rcha.v3i3.7048
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