Research on the Optimization Path of Sports Self-media Development in the Era of Big Data
Abstract
This paper discusses the current situation, challenges and optimization paths of sports self-media development in the era of big data.
The study found that sports self-media has bottlenecks in content homogenization, data security, and shortage of professionals. By analyzing
typical cases, strategies such as content innovation, technology empowerment, talent training and business model optimization are proposed.
Research shows that sports self-media should make full use of big data technology to improve content quality and communication effects,
build differentiated competitive advantages, and achieve sustainable development.
The study found that sports self-media has bottlenecks in content homogenization, data security, and shortage of professionals. By analyzing
typical cases, strategies such as content innovation, technology empowerment, talent training and business model optimization are proposed.
Research shows that sports self-media should make full use of big data technology to improve content quality and communication effects,
build differentiated competitive advantages, and achieve sustainable development.
Keywords
Big data; Sports self-media; Optimizing the path; Content innovation; Technology Empowerment
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DOI: http://dx.doi.org/10.70711/rcha.v3i4.7289
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