Research on the Interaction between the Influencer Economy and Tourism Culture Communication

Abstract

With the rapid advancement of the internet and social media, the interaction between the influencer economy and the communication of tourism culture has become increasingly intertwined. This research explores how the influencer economy, leveraging its powerful dissemination capabilities and influence, facilitates the spread and promotion of tourism culture, including attracting tourist attention, shaping
destination image, and driving tourism consumption. Simultaneously, it analyzes the rich content and development opportunities that tourism
culture offers to the influencer economy, as well as challenges such as information authenticity and sustainable development within their interaction. Corresponding countermeasures and recommendations are proposed to promote a healthy interaction between the influencer economy
and tourism culture communication, aiming to achieve mutual development.