A Study on the Promotional Role and Strategies of Monkey Clack Whip in the Development of Lanling Tourism Industry
Abstract
The Monkey clack whip originated in the ancient county of Langling, which has a history of thousands of years. It is a unique
art form nurtured by this culturally rich land. This paper aims to explore the possibilities and implementation pathways for integrating this
provincial-level intangible cultural heritage with the tourism industry in Lanling County by analysing the historical and cultural characteristics
of the Monkey clack whip and the current status of several major representative tourist attractions in Lanling County. It also seeks to elucidate
its positive promotional role in the local tourism industry and propose some strategic recommendations to provide new insights for Lanlings
cultural tourism while promoting the better preservation and development of the Monkey clack whip.
art form nurtured by this culturally rich land. This paper aims to explore the possibilities and implementation pathways for integrating this
provincial-level intangible cultural heritage with the tourism industry in Lanling County by analysing the historical and cultural characteristics
of the Monkey clack whip and the current status of several major representative tourist attractions in Lanling County. It also seeks to elucidate
its positive promotional role in the local tourism industry and propose some strategic recommendations to provide new insights for Lanlings
cultural tourism while promoting the better preservation and development of the Monkey clack whip.
Keywords
Monkey clack whip; Local tourism industry; Promotional role; Development strategy
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DOI: http://dx.doi.org/10.70711/rcha.v3i5.7378
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