The Analysis of Cultural Adaptation of American Auto Advertising Under the Theory of Cultural Dimensions
Abstract
analyzing the key dimensions of this theory, the cultural appeals of Chinese customers for the NEV and the related typical cases, this thesis
examined how U.S. Auto advertising adapted to Chinese cultural preferences. Through the dimensions of long-time orientation, Masculinity-Femininity, avoidance to uncertainty, this thesis provided cultural alignments of American Auto ads to Chinese culture preferencesthe
high expectation for long term orientation, the Synergy of Masculinity-Femininity and high uncertainty avoidance, expecting enhance market penetration.
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DOI: http://dx.doi.org/10.70711/rcha.v3i6.7594
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