Research on the Design of Intangible Cultural Heritage Creative Products Driven by Digital Art

Abstract

Studying the design of intangible cultural heritage cultural and creative products from the perspective of digital art, this paper
provides design ideas and suggestions for the creation of intangible cultural heritage. It explores the future direction of the digitization of
intangible cultural heritage cultural and creative products. By analyzing the current situation of intangible cultural heritage cultural and creative product design, the paper further refines and analyzes the practical application of digital art in the context of intangible cultural heritage
and creative products, as well as the application of innovative design methods. It proposes that driven by artificial intelligence and big data in
cultural tourism, technological innovation has profoundly reshaped the innovative design process of intangible cultural heritage cultural and
creative products, innovated the way of interaction of non-heritage cultural and creative products, and explored new ways of dissemination of
intangible cultural heritage cultural and creative products and other new forms. It has created new non-heritage products with a national flavor.
This paper offers an outlook on the combination of digital art and intangible cultural heritage cultural and creative product design.