A Cross-Cultural Study on the English Translation of Za Wine Culture in Ethnic Sanjiao

Abstract

National wine culture carries profound historical heritage and unique regional characteristics, and its English translation process
faces many cross-cultural communication challenges. Culture-loaded words lack equivalence in English translation, and it is difficult to accurately convey the implicit cultural information to target language readers. The generally low acceptance of translations affects the effect of
cultural communication. By building a diversified translation strategy system, using processing methods such as adding translation annotations, and adopting cultural adaptation adjustment measures, the above problems can be effectively solved. Research shows that reasonable
cross-cultural translation strategies can help improve the quality of overseas communication of national wine culture and provide theoretical
guidance and methodological reference for English translation practice on similar cultural themes.