Amber Cloud Garments: A Systematic Design Approach 
for Ready-to-Wear Fashion Merging Dietary Memory 
with the Proustian Effect

Lexin Jin; Jiawen Li; Hui Ma; Yuqing Wang

doi:10.70711/rcha.v3i7.7821

Amber Cloud Garments: A Systematic Design Approach for Ready-to-Wear Fashion Merging Dietary Memory with the Proustian Effect

Lexin Jin, Jiawen Li, Hui Ma, Yuqing Wang

Abstract

This study adopts the sensory memory theory proposed by Marcel Proust as its paradigm, exploring the emotional translation
pathways of traditional dietary cultural symbols in fashion design. Taking the Chinese dessert "Basih Yam" (pulled glazed yams) as an inspirational source, it constructs multisensory stimulation through material innovation (temperature-sensitive color-changing fibers, fabrics mimicking sugar crystal textures) and wearable scent devices (microcapsule sustained-release systems), thereby validating the feasibility of apparel
serving as a "memory medium". Survey results and feedback indicate that 83% of participants experienced positive nostalgic emotions triggered by the design, offering a novel methodology for affective design.

Keywords

Dietary Memory; the Proustian Effect; Basih Yam (pulled glazed yams); Ready-to-Wear Design

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DOI: http://dx.doi.org/10.70711/rcha.v3i7.7821

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