Exploration on the Integration Path of Craftsman Spirit and Ideological and Political Education of Vocational Undergraduate Students in the Era of Media Integration

Abstract

With the rapid development of information technology, traditional ideological and political education has been greatly impacted,
especially the wide application of new media and digital technology in teaching, which has broken the barriers of time and space and broadened the space for collaborative education of "Great Ideological and Political Course". The learning style and cognitive characteristics of
college students in the new era have undergone profound changes, and the traditional ideological and political education model has been
difficult to meet the needs of educating people. Therefore, taking the era of media integration as the breakthrough point, this paper analyzes
the opportunities and challenges faced by the current ideological and political education, and puts forward five integration paths of "media
integration+curriculum ideological and political education", "new media+craftsman spirit" practical innovation, "self-media+professional literacy" interactive teaching, "all-media+craftsman culture" environment creation, and "media integration+ideological and political evaluation"
for the purpose of cultivating students.