Research on Optimization Strategies for Visual Communication Elements in Packaging Design
Abstract
Packaging design serves as a critical execution point for brand strategy in end-user scenarios. However, current practices still widely
suffer from issues such as lack of innovation in visual communication elements, inconsistency with brand image, unclear information delivery, and weak cultural connotations. To address this, this paper explores the underlying mechanisms for enhancing brand recognition, boosting
product appeal, and improving information delivery efficiency. It proposes systematic strategies including innovative visual communication
element design, ensuring alignment between visual elements and brand image, optimizing information transmission, and enriching cultural
depth. Through case studies, the feasibility and universality of these strategies are validated, aiming to provide insights for packaging design
practice and theoretical research.
suffer from issues such as lack of innovation in visual communication elements, inconsistency with brand image, unclear information delivery, and weak cultural connotations. To address this, this paper explores the underlying mechanisms for enhancing brand recognition, boosting
product appeal, and improving information delivery efficiency. It proposes systematic strategies including innovative visual communication
element design, ensuring alignment between visual elements and brand image, optimizing information transmission, and enriching cultural
depth. Through case studies, the feasibility and universality of these strategies are validated, aiming to provide insights for packaging design
practice and theoretical research.
Keywords
Packaging Design; Visual Communication Elements; Brand Identity; Information Optimization
Full Text:
PDFReferences
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(18): 61-63.
[4] Liu Shiyuan. The Practice of Traditional Cultural Elements in Visual Communication Design [J]. Footwear Craft and Design, 2024, 4 (7):
30-32.
DOI: http://dx.doi.org/10.70711/rcha.v3i8.7959
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