A Brief Analysis of Traditional Aesthetic Thought's Influence on Modern Graphic Design

Abstract

As a vital component of China's outstanding traditional culture, traditional Chinese aesthetics profoundly shapes our lifestyles, folk
customs, and ethical values through its unique charm and rich historical heritage. Traditional aesthetics transcends mere cultural phenomena;
it constitutes a profound cultural structure and collective consciousness. This consciousness and structure, embedded in our poetry, lifestyle,
folk customs, and ethics, has become deeply ingrained in our hearts, serving as a vital emblem of our cultural identity. Integrating traditional
aesthetics with graphic design not only revitalizes traditional aesthetics but also provides an effective pathway for inheriting and transforming
it. This approach enables us to better preserve and promote traditional culture while fostering a distinctive national design style.