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The Regeneration of Folk Art Intangible Cultural Heritage: Integration and Digitalization with Local Art Design

Zi-cheng Zhang

Abstract


Mianzhu New Year pictures are one of the four major New Year pictures in China, with a profound history and unique folk art aesthetics. This article aims to analyze the regeneration path of folk art intangible cultural heritage in the context of the digital age. By examining
the mutual integration and penetration of Mianzhu New Year pictures and local art design, it seeks to better adapt to digital development. By
taking measures such as innovative design concepts, diversified product integration, and leveraging the "Belt and Road Initiative" to promote
the export of traditional folk intangible cultural heritage art, we aim to facilitate the better inheritance and development of folk intangible cultural heritage art in the digital age and further drive the revival of traditional culture.

Keywords


Mianzhu New Year Pictures; Regeneration of intangible cultural heritage; Integration of art and design; Digital inheritance; Aesthetic education

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References


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DOI: http://dx.doi.org/10.70711/rcha.v3i9.8142

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