Returning to Historical Sites: Decoding Artistic Heritage 
DNA and Regenerating Place-Based Identity in China's 
Cultural Tourism

Yu Gu

doi:10.70711/rcha.v3i11.8405

Returning to Historical Sites: Decoding Artistic Heritage DNA and Regenerating Place-Based Identity in China's Cultural Tourism

Yu Gu

Abstract

This paper addresses fundamental challenges in how Chinas cultural tourism industry engages with artistic heritage resources. Current development practices tend to treat artistic history as a repository of extractable materials, leading to problems of symbolic appropriation
and technological supremacy. I propose a framework of artistic heritage DNA decoding that operates across three interconnected dimensions:
material, behavioral, and spiritual. Grounded in the principle of technological humility, this approach advocates a paradigm shift from cultural
transplantation toward genetic regeneration, reconceptualizing the relationship between history and technology.

Keywords

Cultural Tourism; Artistic Heritage DNA; Place-based Regeneration; Technological Humility

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DOI: http://dx.doi.org/10.70711/rcha.v3i11.8405

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