Research on the Transformation Strategies of Cultural Imagery in the International Publicity Translation of Fireworks and Firecrackers: A Case Study of the Pingxiang Fireworks Brand in Jiangxi Province

Abstract

This study takes the Pingxiang fireworks and firecrackers brand in Jiangxi Province as a case study to explore strategies for transforming cultural imagery in the international publicity translation of fireworks and firecrackers. Through literature review, field research, and
text analysis, it sorts out the cultural imagery system of Pingxiang fireworks, diagnoses the main problems in current publicity translation,
constructs a three-dimensional model for cultural imagery transformation, and proposes targeted improvement suggestions. The research finds
that the international publicity translation of Pingxiang fireworks suffers from issues such as loss of cultural imagery, inconsistent terminology,
and mistranslation of safety information, which need tobe addressed through systematic strategies. The "Identification-Selection-Evaluation"
transformation model constructed in this study, along with the proposed suggestions for terminology standardization, hold both theoretical and
practical value for enhancing the quality of publicity translation in the fireworks industry and promoting the internationalization of the Pingxiang fireworks brand.