Empowerment and Symbiosis: A Paradigm Shift in the Global Communication of Chinese Cultural Symbols A Deep Study of the Palace Museum's TikTok Practice
Abstract
Through an in-depth investigation of the Palace Museum's (the Forbidden City) communication practices on TikTok, this study
reveals that its success signals a fundamental paradigm shift in the international dissemination of Chinese culturefrom traditional one-way
output to modern reciprocal interaction. The findings show that the Palace Museum has effectively constructed a tripartite communication
paradigm of platform-based narration, participatory connectivity, and algorithmic survival. At the core of this paradigm lies the following:
platform-based narrative strategies centered on emotional resonance help dissolve cultural discount; participatory mechanisms characterized
by open co-creation stimulate the reproduction of cultural meaning; and technologically adaptive strategies grounded in algorithmic optimisation enhance the visibility and vitality of cultural expression. This innovative framework not only provides global audiences with immersive
cultural experiences but also opens a new path for the international dissemination of Chinese cultureone that shifts from "museum display"
to "digital public goods." Furthermore, this study situates the Palace Museum's practice within broader discourses of platform studies, participatory culture, and digital heritage, emphasizing its significance as a model for other cultural institutions navigating global social media landscapes.
reveals that its success signals a fundamental paradigm shift in the international dissemination of Chinese culturefrom traditional one-way
output to modern reciprocal interaction. The findings show that the Palace Museum has effectively constructed a tripartite communication
paradigm of platform-based narration, participatory connectivity, and algorithmic survival. At the core of this paradigm lies the following:
platform-based narrative strategies centered on emotional resonance help dissolve cultural discount; participatory mechanisms characterized
by open co-creation stimulate the reproduction of cultural meaning; and technologically adaptive strategies grounded in algorithmic optimisation enhance the visibility and vitality of cultural expression. This innovative framework not only provides global audiences with immersive
cultural experiences but also opens a new path for the international dissemination of Chinese cultureone that shifts from "museum display"
to "digital public goods." Furthermore, this study situates the Palace Museum's practice within broader discourses of platform studies, participatory culture, and digital heritage, emphasizing its significance as a model for other cultural institutions navigating global social media landscapes.
Keywords
Cultural symbols; Communication paradigm; Platform-based narration; Algorithmic survival; Digital public goods; Participatory
culture; Platform studies
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PDFReferences
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[5] Zulli, D., & Zulli, D. J. (2022). Extending the Internet Meme: Conceptualizing TikTok as a Multimodal Meme Generator. New Media &
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DOI: http://dx.doi.org/10.70711/rcha.v3i12.8629
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