A Study on Media Art Design Strategies for Promoting Books via Short Videos Driven by Generative Artificial Intelligence
Abstract
Technological breakthroughs in generative artificial intelligence have injected fresh momentum into book short-video promotion,
with media art design emerging as the pivotal driver for enhancing dissemination efficacy. Leveraging technical capabilities such as crossmodal generation and human-machine collaborative creation, media art design for book short-video promotion achieves innovation through
visual transformation of content forms, precise alignment of aesthetic expression, and immersive construction of contextual atmospheres.
The core principle lies in leveraging technology to empower artistic expression. This approach not only streamlines creative workflows and
enriches presentation formats through generative AI, but also deepens the integration between a book's intrinsic qualities and visual artistry.
Ultimately, it enhances the communicative impact and audience resonance of book-promoting short videos, forging a new pathway for book
promotion that combines artistic merit with tangible effectiveness.
with media art design emerging as the pivotal driver for enhancing dissemination efficacy. Leveraging technical capabilities such as crossmodal generation and human-machine collaborative creation, media art design for book short-video promotion achieves innovation through
visual transformation of content forms, precise alignment of aesthetic expression, and immersive construction of contextual atmospheres.
The core principle lies in leveraging technology to empower artistic expression. This approach not only streamlines creative workflows and
enriches presentation formats through generative AI, but also deepens the integration between a book's intrinsic qualities and visual artistry.
Ultimately, it enhances the communicative impact and audience resonance of book-promoting short videos, forging a new pathway for book
promotion that combines artistic merit with tangible effectiveness.
Keywords
Generative Artificial Intelligence; Book Short Video Promotion; Media Art Design; Cross-Modal Creation; Communication Effectiveness
Full Text:
PDFReferences
[1] Guo Wanjun, Wang Qingchuan. Generative AI Embedded in Short Videos: Application Scenarios, Utility Crises and Practical Pathways
[J]. Young Journalist, 2025, (05): 46-52.
[2] Wang Zhongyuan, Wang Baoshan, Wang Yongjun, et al. A Review of Generative Artifi cial Intelligence Applications in Video Processing
[J]. Computer Science, 2025, 52(S2): 253-262.
[3] Sun Shangfeng, Shen Ning, Sun Yujia, et al. Research on Generative AI-Empowered Smart Reading Promotion Strategies for Libraries:
Based on the AISAS Model [J]. Heihe Journal, 2025, (01): 98-105.
DOI: http://dx.doi.org/10.70711/rcha.v4i1.8900
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