A Study on the Construction of Visual Style and Aesthetic 
Characteristics in Contemporary Film and Television Art

Mingjing Mao

doi:10.70711/rcha.v4i1.8905

A Study on the Construction of Visual Style and Aesthetic Characteristics in Contemporary Film and Television Art

Mingjing Mao

Abstract

In the context of rapid technological development and media convergence, contemporary film and television art demonstrates increasingly diversified visual styles and complex aesthetic characteristics. Visual style has become a crucial means through which audiovisual
works construct meaning, express emotion, and establish cultural identity. This study adopts a mixed-methods approach combining qualitative
aesthetic analysis and quantitative descriptive comparison to investigate how visual style is constructed in contemporary film and television
art and to identify its dominant aesthetic characteristics. Drawing on theories of film style, televisuality, and digital aesthetics, the research
analyzes key visual dimensions including color design, cinematography, lighting, composition, and digital post-production. Quantitative indicators such as average shot length, color saturation level, and camera movement frequency are used to support qualitative interpretation. The
findings suggest that contemporary visual style is characterized by cinematic television aesthetics, intensified visual continuity, stylized realism, and strong narrative-driven visual coherence. This study contributes to the understanding of visual aesthetics in contemporary audiovisual
culture and provides a structured analytical framework for future empirical research in film and television studies.

Keywords

Visual style; Film aesthetics; Television aesthetics; Digital cinematography; Visual culture; Mixed methods

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DOI: http://dx.doi.org/10.70711/rcha.v4i1.8905

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