Optimization of the Cultural Industry Value Chain from 
the Perspective of Art Managements

Tingting Lyu

doi:10.70711/rcha.v4i1.8908

Optimization of the Cultural Industry Value Chain from the Perspective of Art Managements

Tingting Lyu

Abstract

The cultural industry plays an increasingly strategic role in national economic and social development, yet inherent structural inefficiencies hinder its value creation potential. Drawing on qualitative empirical evidence and existing literature on cultural value chains and
arts management, this paper explores how art management practices can optimize the cultural industry value chain by enhancing coordination,
innovation, and stakeholder engagement. Our findings indicate that effective art management accelerates value co-creation, improves resource
allocation across the value chain, and strengthens competitive advantage through strategic integration with digital technologies and creative
practices. Recommendations for policy and managerial practice are presented to foster sustainable cultural value chain optimization. This
study contributes to cultural management research by integrating theoretical insights with empirical analysis of art management's role in value
chain optimization.

Keywords

Cultural industry; Value chain optimization; Art management; Cultural value co-creation; Creative economy

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DOI: http://dx.doi.org/10.70711/rcha.v4i1.8908

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