Research on English Narrative of Sichuan Intangible Cultural Heritage Digital Exhibitions from the Perspective of International Communication

Abstract

Digital exhibitions, as an emerging vehicle for international communication of intangible cultural heritage, are reshaping the expression paradigm of cultural narratives. Sichuan intangible cultural heritage digital exhibitions transform regional cultural symbols such as Shu
embroidery, Sichuan opera, and Qiang cultureinto globally perceivable digital content through multimodal technologies. Current practices
demonstrate characteristics of bidirectional drive between cultural decoding and technological empowerment, multidimensional expansion of
narrative scenes and communication channels, and collaborative co-creation among multiple stakeholders. However, challenges persist in precise cultural translation, immersive scene construction, international platform establishment, and stakeholder collaboration. From an international communication perspective, English narratives require conceptual interpretation and strategic optimization through deepening cultural
decoding, integrating digital technologies, expanding communication channels, and promoting collaboration to construct systems integrating
cultural connotations with communication efficacy, thereby enhancing Chinese culture's international influence.