Research on Methods for Constructing Profiles of Overseas Audiences of Traditional Culture Based on Artificial Intelligence

Abstract

In the context of globalization, the overseas dissemination of traditional culture faces challenges such as cultural cognitive differences, gaps in values, and misaligned communication channels. The lack of precise audience profiling severely restricts dissemination effectiveness and the construction of cultural identity. This paper focuses on the adaptability of intercultural communication and audience profiling,
proposing core AI-based construction methods relying on natural language processing and user behavior big data modeling. These methods
provide support for precise audience targeting in the overseas dissemination of traditional culture, address the issue of 'cultural discount, ' enhance the affinity and effectiveness of international communication, and contribute to the implementation of the strategy to promote Chinese
culture abroad.