Strategy for the Integration and Service Optimization of Cultural Tourism Resources in Yunnan Based on Big Data Technology
Abstract
By analyzing the uniqueness and current status of cultural tourism resources in Yunnan, this paper systematically elaborates on the
specific application scenarios of big data technology in several key areas, including the construction of tourist personas, tourism flow forecast
ing, service quality monitoring, and innovative product development. It discusses the application of big data technology in the integration and
service optimization of cultural tourism resources in Yunnan.
specific application scenarios of big data technology in several key areas, including the construction of tourist personas, tourism flow forecast
ing, service quality monitoring, and innovative product development. It discusses the application of big data technology in the integration and
service optimization of cultural tourism resources in Yunnan.
Keywords
Big data technology; Integration of cultural tourism resources; Service optimization
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[1] An Exploration of the Application of Digital Technology in the Integrated Development of Culture and Tourism,Yang Jingjing, Tourism
and Photography, 2024(14).
[2] Research on Countermeasures for Empowering the Development of Characteristic Cultural Tourism with New Quality Productive Forc
es,Wang Xuan, Shanghai Business, 2025(01).
[3] Digital and Intelligent Technologies Facilitating the Development of Cultural Tourism,Yu Yan, Cultural Digitization, 2025(01).
DOI: http://dx.doi.org/10.70711/rcha.v4i2.9153
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