Exploration of Cultural and Creative Product Design Based on Intangible Cultural Heritage Culture

Abstract

Excellent cultural and creative products often need to fully integrate culture and fashion, not only to meet the people's pursuit of a
better spiritual life, but also to create conditions for the inheritance and development of traditional culture. By introducing intangible cultural
heritage into the design of cultural and creative products, designers can better explore creative elements, continuously innovate cultural char
acteristics and sales models, and take the development of cultural and creative industries to a new level. Therefore, we should steadfastly seek
high-quality intangible cultural heritage, implement relevant strategies, and enrich the design system of cultural and creative products. This ar
ticle will use this as a starting point to analyze the integration design strategy of intangible cultural heritage and cultural and creative products,
hoping to deepen the understanding of designers and promote the sustainable development of the industry.