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Exploration of Digital Technology Innovation and Creation Modes in New Media Art

Jiaqi Guo

Abstract


With rapid global digitalization, new media artan interdisciplinary field integrating digital technology and artistic expressionhas undergone profound changes. Digital technology not only offers new tools for new media art creation but also reshapes its creative logic,
subject relations, and communication modes. This paper examines digital technology innovation in new media art and the resulting transformation of creation modes. It first clarifies the connotation of new media art and the core role of digital technology, then analyzes specific innovations, including applications of AI, virtual reality, augmented reality, algorithmic programming, and multimodal data technology. Based
on this, it explores the evolution and innovative types of creation modes in the digital era, and discusses current challenges and future trends.
The aim is to provide theoretical and practical guidance for the innovation and development of new media art, as well as valuable insights for
publication in general journals.

Keywords


New Media Art; Digital Technology Innovation; Creation Mode; Artificial Intelligence; Immersive Experience

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References


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DOI: http://dx.doi.org/10.70711/rcha.v4i4.9571

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