Research on the Image Narrative of Qinhuai River Culture Under the Background of Cultural-Tourism Integration

Abstract

Cultural-tourism integration has transformed the Qinhuai River from a traditional sightseeing space into a culturally narrative space
that is viewable, experiential and communicable. Starting from image narrative theory, authentic cultural-tourism data and specific visual
cases, this paper analyzes how cultural landmarks including the Confucius Temple-Qinhuai River Scenic Belt, Qinhuai Lantern Fair, and
Shangyuan Lantern Festival Painting lantern groups in Bailuzhou Park convert historical memories into perceptible scenes. The study argues
that the image creation of the Qinhuai River should take spatial narrative as the framework, personal memory as the clue, and hierarchical
communication and low-cost technology as support, so as to form a practical path that balances cultural authenticity, tourist experience and
market transformation.