The Palace Museum Documentary: A Study on the Communication of Cultural Memory in Cross-Media Narratives
Abstract
As an iconic carrier of Chinese civilization, the Palace Museum contains rich historical and cultural connotations that visual communication practice constantly arouses the collective historical memory and becomes a unique phenomenon in cultural communication. In the
context of new media, the communication strategies of the Palace Museum documentary has undergone an important transformation from authoritative narrative to popular narrative, from single-media narrative to cross-media narrative, which has transformed cultural memory from
abstract concept to tangible experience, providing emotional basis and experience entrance for cultural identity. The cross-media communication of the Palace Museum documentary has broken the single media communication barrier of cultural memory and has been extended and
regenerated on multiple platforms. The application of cultural memory theory and cross-media narrative theory to the analysis of documentaries on the theme of the Forbidden City provides a useful reference for understanding the relationship between the dissemination of traditional
cultural images and the construction of national cultural identity.
context of new media, the communication strategies of the Palace Museum documentary has undergone an important transformation from authoritative narrative to popular narrative, from single-media narrative to cross-media narrative, which has transformed cultural memory from
abstract concept to tangible experience, providing emotional basis and experience entrance for cultural identity. The cross-media communication of the Palace Museum documentary has broken the single media communication barrier of cultural memory and has been extended and
regenerated on multiple platforms. The application of cultural memory theory and cross-media narrative theory to the analysis of documentaries on the theme of the Forbidden City provides a useful reference for understanding the relationship between the dissemination of traditional
cultural images and the construction of national cultural identity.
Keywords
The Palace Museum; Documentaries; Media technology; Cultural memory
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DOI: http://dx.doi.org/10.70711/rcha.v4i6.9985
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