Reform and Practice of Ideological and Political Education in Visual Communication Design Major Courses in Colleges and Universities Empowered by Red Culture from the Perspective of New Liberal Arts

Abstract

The construction of new liberal arts requires the coordinated development of value shaping and professional abilities in the cultivation of art and design talents. Red culture has rich spiritual connotations and visual resources, and is an important carrier for promoting
ideological and political education in visual communication design majors. In response to the practical problems of symbolic application of
red culture in teaching practice, insufficient infiltration of connotation, difficulty in transforming student culture into design, and lack of evaluation system, this study focuses on visual communication design undergraduate students in our school. Through longitudinal tracking, text
analysis of works, questionnaire interviews, and other methods, teaching reform is carried out from four modules: red resource sorting, teaching mode reconstruction, teaching reform effectiveness testing, and practical iteration.