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An Exploration of College Students Online Privacy Protection Awareness and Behavior in the Social Media Era

Genyuan Wang

Abstract


Taking online privacy protection of college students in the social media era as an entry point, the study explored the current situation
of college students use of social media platforms, their awareness and behavior of online privacy protection, as well as the influencing factors through questionnaire surveys and data analysis. The study found that most college students do not pay enough attention to online privacy
protection, and there is a high risk of privacy leakage. Factors affecting college students awareness and behavior of online privacy protection
include social media platform characteristics, personal factors, and social and cultural environments. In response to these problems, countermeasure suggestions such as strengthening the platform privacy protection function, enhancing college students privacy protection education,
and improving self-protection awareness are put forward, with a view to providing reference for building a safe and harmonious online social
environment.

Keywords


Social media; College students; Online privacy protection

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References


[1] Yang Shuang. A study on online privacy perception and protection of college students in Chongqing[D]. Chongqing University of Commerce and Industry, 2023.DOI:10.27713/d.cnki.gcqgs.2023.000690.

[2] Sun Li. Current situation and influencing factors of college students perception of online privacy[J]. Journal of Neijiang Normal College, 2021, 36(10):24-30.DOI:10.13603/j.cnki.51-1621/z.2021.10.004.

[3] Hailan Wang. Research on Data Privacy Protection Strategies for College Students [D]. Beijing University of Posts and Telecommunications, 2021.DOI:10.26969/d.cnki.gbydu.2021.002578.

[4] Yang Bo. Investigation and analysis of privacy protection behavior of college students in network environment in the era of big data[J].

Heilongjiang Education (Theory and Practice), 2020, (05):25-26.




DOI: http://dx.doi.org/10.18686/neet.v2i5.4635

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