Discussion on the Innovative Issues of Financial and Accounting Management in Vocational Undergraduate Colleges and Universities in the New Economic Background

Abstract

With the rapid development of digital economy, artificial intelligence and other emerging technologies, the traditional accounting
management mode faces profound changes. Vocational undergraduate colleges and universities, as an important base for cultivating application-oriented professionals, need to adapt to the new economic needs of their accounting management profession to carry out innovation and
transformation. This paper analyzes the impact of the new economy on the accounting management profession, summarizes the current problems in the implementation of accounting management education, and then puts forward three feasible and innovative initiatives in response
to the problems, aiming to provide more references for the reform of Chinas accounting management profession.