Practice and Research of English Translation of Digital Marketing Copy of Geographical Indication Products -- Take the landmark products in Jingzhou, Hubei province as an example

Abstract

In the communication of digital marketing copy, Jingzhou geographical indication products have problems such as the lack of marketing copy translation, the inconsistency of product translation, the pertinence and the lack of innovation of copy translation. Through literature reference, case analysis, selected the specific Jingzhou geographical indication products of digital marketing copy translation practice,
and from the brand positioning, product characteristics, target market, target audience, and other angles put forward the corresponding digital
marketing copy translation scheme, in order to Jingzhou geographical indication product digital marketing copy translation research provide
certain reference and help, help related enterprises on the international stage to better show product charm, improve brand awareness and
product sales, to achieve greater commercial value.