Innovative Development Strategies of Marketing Driven by E-commerce
Abstract
With the rapid development of information technology, e-commerce has become an important force to promote the global economy.
It not only changes peoples consumption mode, but also profoundly affects the marketing strategy of enterprises. This paper aims to explore
the innovative development strategies of marketing under the promotion of e-commerce, analyze the impact of e-commerce on marketing, and
how enterprises adapt to this change and develop effective marketing strategies.
It not only changes peoples consumption mode, but also profoundly affects the marketing strategy of enterprises. This paper aims to explore
the innovative development strategies of marketing under the promotion of e-commerce, analyze the impact of e-commerce on marketing, and
how enterprises adapt to this change and develop effective marketing strategies.
Keywords
E-commerce; Marketing; Innovation and development strategy; User-generated content; Virtual reality; Social e-commerce; Crossborder e-commerce
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DOI: http://dx.doi.org/10.70711/neet.v2i12.6216
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