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Exploration of the Teaching Reform of Business Administration Courses in Higher Vocational Colleges in the Era of Digital Economy

Yude Jiang

Abstract


In the era of digital economy, the traditional business administration mode is undergoing profound changes. e-commerce, network
marketing and other new business models are emerging, and new technologies such as big data and artificial intelligence are increasingly
widely used in the field of business administration. As an important base for cultivating application-oriented management talents, the teaching reform of business administration courses in higher vocational colleges is particularly important. This paper aims to explore the teaching
reform path of business administration courses in higher vocational colleges in the era of digital economy to meet the demand of talents under
the new economic form.

Keywords


Digital Economy; Business Administration; Teaching reform

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References


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[3] Yan Fang. Research on the path of governance modernization of higher vocational colleges under the background of "Double High

Plan" Take Ningxia Industrial and Commercial Vocational and Technical College as an example [J]. Life and Companion, 2024, (47): 12-14.

[4] Fan Lina, Xu Feng. The practical dilemma and breakthrough strategy of modern apprenticeship talent training in higher vocational colleges [J]. Research in Higher Engineering Education, 2024, (06): 137-141.

[5] Chen Lin. Visual analysis of professional group research in higher vocational colleges under the background of industry-education integration [J]. Technology and Industry, 2024, 24 (20): 172-180.




DOI: http://dx.doi.org/10.70711/neet.v2i12.6219

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