Research on the Development Path of Hainan Daye Tea E-commerce under the Background of Rural Revitalization

Abstract

In the context of rural revitalization, this paper deeply discusses the development path of Hainan Daye tea e-commerce. As the only
tea producing area of tropical islands in China, Hainan has unique advantages in natural resources and a good ecological environment, and its
large-leaf tea industry has been booming in recent years. The paper first analyzes the development status, advantages and challenges of Hainan
Daye tea industry, and then expounds the important role of e-commerce in Hainan Daye tea industry, as well as the current situation and problems of e-commerce development. Finally, the paper puts forward the paths and strategies to promote the development of Hainan Daye tea
e-commerce, including strengthening brand building, improving product quality, broadening sales channels, innovating marketing methods,
improving infrastructure and talent training, etc., aiming to provide theoretical reference and practical guidance for the sustainable development of Hainan Daye tea e-commerce.