Exploration and Practice of Integrating Ideological and Political Education into E-commerce Courses in Higher Vocational Colleges under the 1+X Certificate System: A Case Study of the New Media Marketing Course
Abstract
ideological and political education into e-commerce courses in higher vocational colleges. Taking the New Media Marketing course as an
example, by combining the vocational skill level standards with the goals of ideological and political education, this paper proposes a teaching design with a dual-track approach of skills + ideological and political education. Through the systematic design of theoretical teaching,
practical training projects, and assessment and evaluation, it achieves the organic integration of vocational skill cultivation and the socialist
core values. The research results show that integrating ideological and political education into courses has remarkable effects in enhancing
students professional qualities and strengthening their sense of social responsibility, providing a reference for the reform of professional
courses in higher vocational colleges.
Keywords
Full Text:
PDFReferences
[1] WeiweiFan, JianjunWang, HongLi. Research on the Innovation of Talent Training Models in Higher Vocational Education under the
"1+X" Certificate System [J]. Vocational and Technical Education, 2024, 45(5): 3237.
[2] WeiDu, JiabinYi. A Study on the Path of Integrating Curriculum Ideology and Politics into Professional Courses in Higher Vocational
Colleges [J]. Chinese Vocational and Technical Education, 2023, 42(12): 6570.
[3] WeiguangQiu. The Value Connotation and Generation Path of Curriculum Ideology and Politics [J]. Ideological and Theoretical Education, 2017(7): 1014.
[4] DeyiGao, AidongZong. From Ideological and Political Courses to Curriculum Ideology and Politics: Building a University Ideological
and Political Education Curriculum System from a Strategic Height [J]. China Higher Education, 2017(1): 4346.
[5] LiLi, RunhuaLang. Research and Practice on Integrating Curriculum Ideology and Politics Elements into New Media Marketing Teaching [J]. Tianjin Medicine, 2022, 50(10): 8183.
[6] MengmengChen, MingZhang. Innovative Research on Curriculum Ideology and Politics Teaching Models in the Context of New Business Disciplines [J]. Education Modernization, 2023, 10(32): 152155.
[7] Sims C A, Sims A M. Business Ethics in the Digital Age [M]. New York: Routledge, 2003: 89102.
[8] Werner R. Dual System Vocational Education in Germany [J]. Journal of Vocational Education & Training, 2010, 62(3): 249263.
DOI: http://dx.doi.org/10.70711/neet.v3i6.7099
Refbacks
- There are currently no refbacks.
