Analysis of the Communication Strategies and Challenges 
of Golf Sports in the Construction of Leisure Sports Culture

Hongyuan Zhang

doi:10.70711/neet.v3i6.7120

Analysis of the Communication Strategies and Challenges of Golf Sports in the Construction of Leisure Sports Culture

Hongyuan Zhang

Abstract

Golf is an important component of international leisure sports. This study explores in depth the strategies and challenges faced
by the dissemination of golf in the construction of leisure sports culture, in order to enrich the construction of leisure sports and accelerate
the construction of leisure sports culture. Through the review and analysis of relevant research results on golf and leisure sports culture,
combined with relevant examples, the study found that effective communication strategies include media communication, event activities, and cultural promotion, but also face many challenges such as public cognitive bias and high participation costs. This study provides
theoretical and practical references for golf to better integrate into leisure sports culture, and helps promote the diversified development of
leisure sports culture.

Keywords

Golf ball; Leisure sports; Sport Communication

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References

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DOI: http://dx.doi.org/10.70711/neet.v3i6.7120

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