Research on the Construction of Lean Marketing Strategies for Student Start-ups under Resource Constraints and the Collaborative Mechanism between Schools and Communities
Abstract
This paper deeply analyzes the behavioral characteristics of student start-up enterprises, constructs lean marketing strategies,
covering the customer verification mechanism of the minimum viable product, the resource-saving strategy matrix, and the dynamic adaptation model. It also explores the mechanism of the school-community collaboration mechanism from dimensions such as knowledge
transformation, facility sharing, and social network embedding, and verifies its inverted U-shaped relationship with enterprise performance through cases. A collaborative system reconfiguration scheme based on dynamic governance is proposed, with the expectation of
providing theoretical basis and practical guidance for student start-up enterprises to get out of resource predicaments and enhance competitiveness.
covering the customer verification mechanism of the minimum viable product, the resource-saving strategy matrix, and the dynamic adaptation model. It also explores the mechanism of the school-community collaboration mechanism from dimensions such as knowledge
transformation, facility sharing, and social network embedding, and verifies its inverted U-shaped relationship with enterprise performance through cases. A collaborative system reconfiguration scheme based on dynamic governance is proposed, with the expectation of
providing theoretical basis and practical guidance for student start-up enterprises to get out of resource predicaments and enhance competitiveness.
Keywords
Student start-up enterprises; Lean marketing; Resource constraints; School-community collaboration; Entrepreneurship education
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DOI: http://dx.doi.org/10.70711/neet.v3i7.7222
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