Research on the Innovation and Practice of Marketing Education Models in Colleges and Universities under the Digital Background
Abstract
Digital means have brought profound changes to teaching content, methods and evaluation systems, promoting the integration of theoretical
learning and practical ability. This article starts with the significance of digital technology to marketing education in colleges and universities,
analyzes its role in enhancing teaching interactivity, promoting skill transformation, and strengthening employment orientation. Combined
with the current trend of teaching reform in colleges and universities, it proposes specific innovative paths such as blended teaching, virtual
simulation, and school-enterprise collaboration.
Keywords
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DOI: http://dx.doi.org/10.70711/neet.v3i7.7229
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