Research on Dissemination of Chinese Outstanding Traditional Culture in New Media

Abstract

In the new era, with the rapid development of society and economy and the swift progress of science and technology, people have
entered a new media age. At the same time, the competition among various industries in today’s society is becoming more and more fierce,
and the pace of work and life is continuously accelerating, causing people’s survival pressures to accumulate. Under such a backdrop, the
“fast-food” culture has had a huge impact on the dissemination and promotion of China’s excellent traditional culture. The combination of
new media and China’s excellent traditional culture is a strong response to the external impacts faced by China’s excellent traditional culture
today, which has important practical significance for the dissemination and promotion of China’s excellent traditional culture, as well as for
the cultural confidence and identity of the Chinese nation. Therefore, this article takes the dissemination of China’s excellent traditional culture in the field of new media as the object, and conducts in-depth research and discussion on it.