Innovative Practices of Internet Marketing Courses in the Age of Digital Economy

Abstract

In the teaching of the course "Internet Marketing", there are problems such as insufficient pre-study before class, "three-dimensional" disjunction in teaching during class, and "ability cultivation vacuum" in extension after class. According to the theory of meaningful
learning, the teaching innovation upholds the concept of "cross-domain integration with technical empowerment, and symbiosis with multiple
thinking and discernment", and adopts the "three-step and nine-link" teaching path, which is to set the goal, do warm-up, and measure the
foundation before the class, to set up the scenario, explore the new knowledge, and practice the ability in the class, and to extend the "ability
cultivation vacuum" after the class. Before the class, we set goals, warm up and measure the foundation; during the class, we camp the scene,
explore new knowledge and practice the ability; and after the class, we expand our skills, evaluate the effect and gather the results. The innovative features of AI-assisted precise navigation, three-dimensional integration and in-depth empowerment, combat-driven leap in ability,
and optimized assessment of both virtue and ability are formed. Curriculum innovation helps students to become applied talents in the era of
digital economy who "know theory, know technology, can plan and emphasize ethics".