Course Design and Effect Assessment of Project-based Marketing Simulation Training
Abstract
of the industry for practical and innovative talents. Project-based marketing simulation training course effectively connects theoretical knowledge with practical application by constructing real business scenarios, designing systematic project tasks, and integrating multi-dimensional
assessment systems. Based on the actual teaching of marketing, this paper starts from the principles of course design and the construction of
core modules, explores the specific implementation pathways of the practical training course, and establishes an effect assessment system covering both process and outcomes to provide reference for the reform of practice teaching in marketing in colleges and universities.
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DOI: http://dx.doi.org/10.70711/neet.v3i9.7762
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