The Interactive Relationship between the Enhancement of Media Literacy and Value Guidance among University Students
Abstract
Media literacy, defined as the ability to access, interpret, critique, and create media content, is a key competence in navigating this environment. Value guidance in universities, meanwhile, provides directional orientation for cultivating mainstream social values. This paper examines their interactive relationship across cognitive, affective, and behavioral dimensions, highlighting how media literacy strengthens value
discernment and how value guidance shapes purposeful media engagement. Based on literature review, theoretical interpretation, and status
analysis, the study reveals a cyclical mechanism of mutual reinforcement and proposes strategies to advance integration, including multilevel
curricula, innovative media practices, faculty development, evaluation feedback systems, and universitycommunity collaboration. Findings
underscore the necessity of coupling media literacy with value guidance to promote holistic talent cultivation in the digital era.
Keywords
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DOI: http://dx.doi.org/10.70711/neet.v3i9.7783
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